Friday, July 15, 2011

Determining a dominant need level for marketing, social and political campaigns

According to Cultural Dynamics Strategy & Marketing Ltd, within Abraham Maslow's hierarchy of needs, three primary motivational levels are recognised - Pioneer (Inner Directed - ID), the Prospector (Outer Directed - OD) and the Settler (Sustenance Driven - SD). 

1. Pioneers are global, networked, like innovation and believe in the importance of ethics. The 'Inner Directed' segment are the innovators of society: they start new behaviours, embrace change, try out new things, set up organisations, start initiatives.


Pioneers are society’s scouts, testing, innovating, and always questioning. They are attracted not so much to signs of success but what is ‘interesting’ including ‘issues’. Some of them are strongly ethical believing that to make the world a better place they must be better people. Others are more relaxed and holistic and some are into ‘doing their own thing’. They are most at ease with change and most global in outlook of all the groups.


The Pioneer (Inner Directed) needs are:
  • Aesthetic cognitive.
  • Self-actualization.
Some typical Pioneer characteristics are:
  • Fascination and curiosity with the world.
  • Unashamed acceptance of some larger purpose to existence.
  • Knows that knowledge usually leads to better questions rather than better answers.
  • Sometimes seen as a bit pompous or touchy-feely.
  • Needs activity, variety and a degree of ongoing change in life.

2. Prospectors like success, ambition, seek the esteem of others and if they think a party can help them help themselves, they are on board. Prospectors want to acquire and display the symbols of success in everything they do. They want to make their lives better and be seen to succeed. They are a higher energy more fun seeking group. They are early adopters but not innovators, which involves social risk that they avoid. The Prospector (Outer Directed) needs are:
  • Esteem of Others.
  • Self Esteem.
    Some typical Prospector characteristics are:
    • Priority is to get "Me" known out there.
    • Clear optimism about life. The world is a big opportuinity.
    • "Savvy". Aware of what's going on around.
    • Earning and spending money are crucial activities.
    • Ambitious - position, power and visible success are important.
    • Rules are "flexible" (more like "guidelines").

    3. Settlers see things in terms of right and wrong, are wary of change, seek security and have a strong sense of place motivate them to vote.


    Settlers are: socially conservative, concerned with the local, known, identity, belonging, and prefer trusted channels and known behaviours. They are wary of change and espouse discipline, are acquiescent, keeping to the rules and wanting a lead from authority.


    The Settler (Sustenance Driven) needs are:
    • Core physiological needs.
    • Safety and Security.
    • Belonging.
        Some typical Settler characteristics are:
        • Need to hold on to what you've got.
        • It's a "Them vs Us" world.
        • Worry about crime is never far away.
        • Clear sense of right and wrong. Rule breakers should expect just retribution.
        • Strong preference to socialise with "people like me".
        • Family/Community/Group is important - nationality, town, football team ...
        • Generally rather resistant to change.


        Tips on Marketing, Social or Political Communicating According to the Dominant Value 


        1. Pioneers: causes and issues, personal ethics and responsibility, innovation. Having thought about better questions (they do not believe there are always simple answers, or any answers). A better than otherwise predicted outcome is a success. Interesting and authentic people, and real stories about individuals. Global and novel things. Innovation not fashion. Orientated to the present and with a high self-agency: "we can work through this". Getting under the marketing.


        2. Prospectors: 'better and best' (for example league tables, awards, recognition), being winners. Celebrity endorsement. Reference to the future - more success coming. Fashion (not too trendy or whacky). The best answers (nothing open ended or unknowable). Immediate, tangible, visible results. Prestige venues and big brand association. 


        3. Settlers: face to face contact from people they already know. Endorsement by traditional leaders. Familiar venues. Reference the past: by using the lessons of the past to fix the future. Small in scale. Acknowledge icons of identity. 


        www.cultdyn.co.uk/ART067736u/Speak%20to%20the%20Value%20not%20Class.pdf




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        References: 


        Source: Cultural Dynamics Strategy & Marketing Ltd, www.cultdyn.co.uk/valuesmodes.html

        Tuesday, July 5, 2011

        Professional education creating zombies out of us

        To live a full and fulfilling life, one needs a balance of three competencies – individual (software), technical/professional (hardware) and social (balance). 

        The modern educational system is "rote learning"and structure specifically just for Technical/Professional Competence, while little or no formal attention having been given to Individual Competence

        A life with too much emphasis on Technical/Professional Competence has an addictive narrow conception of life, success and happiness. It makes a person to be a technician or a spanner! A technical/professional approach to life pushes people to simply gain professional or technical skills and then gain access to a job so that one can leave "well" while devoid of high consciousness and multi-contextuality in a complex and modern world.

        Technical/Professional Competence makes us have a well developed "workmanship" or "craftsmanship." Yes, simply spanners!!!! This is the fourth world of action in the mystical Judaism "Four Worlds or Dimensions."

        To be the best in life, to live a life of meaning and purpose, and to be an individual of honour who can run successful activities, and to be an outstanding corporate leader and personality, one needs more than just a high Technical/Professional Competence

        A well developed  Technical/Professional Competence leads a person to live a life of comfort zone; while that of Individual Competence leads to a life of optimal performance

        Individual Competence provides a deeper insight into our own experiences in relation to what others before us conquered and overcame to carry us where we are and a better understanding of the human nature. 

        This arise our an education system built around the classical seven liberal arts and sciences, and this produces a person of “critical thinking, quantitative literacy, communication skills, ethical reasoning, and civic engagement.” 

        The type of social upbringing and education one goes through makes one to have either of the two responses upon receiving new information or ideas:


        1. Comfort zonethis is a level whose approach of a “set” ideas or an attitude of certainty or finality, resulting in stagnancy. This approach to life is largely a sentimental one. It explains and justifies the order of things with the assumption and attitude that the world is dormant, stagnant or frozen. It consists of:
        a. One grasping with avidity new details in an endeavour to ascertain how far it supports his/her own ideas. The information itself is of little importance and its prime value will be its vindication of one's current ideas. If the details come up to expectation in the respect of support, one will adapt and cling to them enthusiastically; if not, you will lay the information away in disgust and disappointment, feeling as if the ideas had done you an injury.


        b. One adopting an attitude of skepticism as soon as he/she discover that the ideas contain something what he/she have not previously read, heard or originated in his/her own thought. One would probably resent as extremely unjustified the accusation that his/her attitude is the summit of self-satisfaction and intolerance and thus he/she shut his/her mind to any truth which may possibly be hidden in that which he/she rejects off-hand.


        comfort zone is a type of mental and social conditioning that causes a person to create and operate mental boundaries. Such boundaries create an unfounded sense of security. Like inertia, a person who has established a comfort zone in a particular axis of his or her life, will tend to stay within that zone without stepping outside of it. To step outside a person's comfort zone, you must experiment with new and different ideas, and then experience the new and different responses that then occur within your own environment.  Highly successful persons routinely step outside their comfort zones, to accomplish what they wish.  - Alasdair A. K. White "From Comfort Zone to Performance Management."

        2. Optimal zone, this is a level whose approach of a life is that of possibilities. This means to be in a mind and attitude of fluidal state of adaptability and alertness. One allows neither preference nor prejudice to govern, but keeping the mind in a state of trustful, calm and dignified waiting. This allows for a broad mind and a great heart

        "Whosoever shall not receive the kingdom of God as a little child shall not enter therein" (Mark 10:15). 

        A child is not imbued with an overwhelming sense of superior knowledge, nor does it feel compelled to look wise or to hide its nescience of any subject by a smile or a sneer. It is frankly ignorant, unfettered by preconceived opinions and therefore eminently teachable. It takes everything with that beautiful attitude of trust which we have designated "child-like faith," wherein there is not the shadow of a doubt. There the child holds the teaching it receives until proven or disproven.” – Max Heindel, Mystic Christianity (1920).


        "Optimal performance" is driven by a well developed Individual Competence for it makes it possible to continuously measure, test and assess causes, processes or means and effects or results for further improvement and growth. Wanting to achieve “optimal performance” allows one to develop new ideas, hypotheses, concepts, models and theories. "Life begins at the end of your comfort zone" - Neal Donald Walsch.

        Break out of the “comfort zone” and wander in search of meaning, understanding and the ultimate Truth about the Mysteries of Life. 

        The gift of individual high consciousness and freewill allows us to know ourselves ("Know thy Self") and to be ourselves with others (as it is called the "Golden Rule" and common in all religions). This allows us to be the divine's companions and co-creators. The two gifts of high consciousness and freewill makes us realize that the effect of our thoughts, words and actions are not to be considered as punishment or retribution, but as education and enlightenment. 

        The unavoidable and immutable Law of Karma (Causation, Action and Reaction, Cause and Effect) helps us to appreciate the effects of our thoughts, words and actions upon ourselves and others.    

        Let us get out of the comfort zone of too much sun hours and solar intensity yet we do not harvest it for solar energy when we have the worst power outtages yet reliable electricity supply is the backbone of the manufacturing base and industrialization; too much land yet we have the least agricultural output; too much mineral deposits yet we have the least industrial or commercial use for them thereby leading us to export the minerals "as they are" in an unprocessed state. 

        Therefore, if you are uncomfortable with ideas that challenge your current attitudes, assumptions, beliefs and habits, then you are not able to grow and develop further.

        In your personal relationships, do you surround yourself with comfort zone (hesitant/casual) or optimal performance (daring/bold) personalities as friends and relatives? 

        If you are living a life full of "comfort zone" personalities, you are best considered to be living a life of stagnancy. An economy and a political system of "comfort zone" citizens will be the world of poverty, disease and ignorance. It is full of cancerous hate, bigotry, bitterness and anger.  

        According to Wikipedia, the optimal performance zone is the individual zone for excellence. In order to grow and change, you must first be discontent with your current comfort zone, beliefs and worldview. To change, to establish a business, or to succeed on a challenging project, you must realize that all meaningful and lasting changes occur first in imaginations and then work your way into reality. If you clearly and vividly imagine yourself being and having the things you truly want, you will create a new picture of ourselves.
             
        Comfort Zone Quotes:

        * "A dream is your creative vision for your life in the future. You must break out of your current comfort zone and become comfortable with the unfamiliar and the unknown." – Denis Waitley, an American motivational speaker and writer and consultant.

        * "Life loses its meaning when we get stuck up in comfort zone." – M.K. Soni, an Indian writer.

        * "We cannot become what we want to be by remaining what we are." – Max DePree, the Chairman Emeritus of Herman Miller Inc.; a member of the "Fortune" magazine, National Business Hall of Fame; a recipient of the Lifetime Achievement Award from the Business Enterprise Trust; and the the author of four books:  "Leadership is an Art," "Leadership Jazz," "Dear Zoe" and "Leading Without   Power."

        Nobody ever died of discomfort, yet living in the name of comfort has killed more ideas, more opportunities, more actions, and more growth than everything else combined. Comfort kills!" –T. Harv Eker, an American motivational speaker and touring lecturer best known for his bestselling book, Secrets of the Millionaire Mind. 



        Notes:
        1. Individual Competence - “the attitudes, habits, assumptions and behaviours required for the accomplishment of a business, job or task.
        2. Technical/Professional Competence - "knowledge of, and skill in the exercise of, practices required for successful accomplishment of a business, job or task.
        3. Social Competence - "the condition of possessing the social, emotional, and intellectual skills and behaviours needed to succeed as a member of society."

        An Individual Competence Index has the following aspects:
        1. Self-awareness - “self-confidence, emotional awareness, and accurate self-assessment”;
        2. Self-regulation - “conscientiousness, trustworthiness, and self-control” and
        3. Self-motivation - “achievement drive, commitment, adaptability, innovation, initiative and optimism”. 
        Dictionary definitions of the above:
        • Emotional Awareness is to “know which emotions one is feeling and why; to realize the links between one’s feelings and what one thinks and say; to recognize how one’s feelings affect own performance; to have a guiding awareness of own values and goals
        • Accurate Self-Assessment is to be “aware of own strengths and weaknesses; to be reflective, learning from experience; to be open to candid feedback, new perspectives, continuous learning, and self-development; to be able to show a sense of humour and perspective about oneself”
        • Self-confidence is to “present oneself with self-assurance; to have "presence"; to be able to voice views that are unpopular and go out on a limb for what is right; to be decisive, able to make sound decisions despite uncertainties and pressures
        • Self-control is to “manage their impulsive feelings and distressing emotions well; to stay composed, positive and unflappable even in trying moments; to think clearly and stay focused under pressure
        • Conscientiousness is to “meet commitments and keep promises while holding oneself accountable for meeting own objectives; to organized and careful in one's work
        • Trustworthiness is to "act ethically and are above reproach; to build a sound relationship through reliability and authenticity; admit own mistakes and confront unethical actions in others; take tough, principled stands even if they are unpopular”
        • Innovation is to “seek out fresh ideas from a wide variety of sources; to entertain original solutions to problems; to generate new ideas take fresh perspectives and risks in their thinking; to smoothly handle multiple demands, shifting priorities, and rapid change; to adapt own responses and tactics to fit fluid circumstances; to be flexible in how they see events”
        • Achievement drive is to be “results-oriented, with a high drive to meet their objectives and standards; to set challenging goals and take calculated risks; to pursue information to reduce uncertainty and find ways to do things better; to learn how to improve their performance
        • Commitment is to “readily make sacrifices to meet a larger organizational goal; to find a sense of purpose in the larger mission; to use the group's core values in making decisions and clarifying choices; to actively seek out opportunities to fulfill the group's mission
        • Initiative is to be “ready to seize opportunities; to pursue goals beyond what's required or expected of them; to mobilize others through unusual, enterprising efforts
        • Optimism is to “persist in seeking goals despite obstacles and setbacks; to operate from hope of success rather than fear of failure; to see setbacks as due to manageable circumstance rather than personal flaw

        Social Competence Index has the following aspects:
        1. Understanding others: sensing others' feelings and perspectives, taking an active interest in their concerns
        2. Service orientation: Anticipating, recognizing, and meeting others' needs
        3. Leveraging diversity: Cultivating opportunities through different kinds of people
        4. Political Awareness: Reading a group's emotional currents and power relationships
        5. Influence: Wielding effective tactics for persuasion
        6. Communication: Listening openly and sending convincing messages
        7. Conflict management: Negotiating and resolving disagreements
        8. Leadership: Inspiring and guiding individuals and groups
        9. Change Catalyst: Initiating or managing change
        10. Building bonds and team capabilities: Nurturing instrumental relationships to create group synergy in pursuing collective goals. Working with others toward shared goals.

        Resources: 
        2. http://en.wikipedia.org/wiki/Comfort_zone
        3. Alasdair A. K. White, "From Comfort Zone to Performance Management" www.pm-solutions.com/infosys/eDocLibrary/Comfort_Zone_to_Performance_Management.pdf (highly recommended for reading)

        Monday, March 14, 2011

        Building Zimbabwe to be Great






        Background

        Like many Africans countries, Zimbabwe is within a world that has deep seated colonial wounds, tragedies and a painful racial past with far-reaching implications on the political, economic and social systems. This part of the world is still struggling to delicately deal with the structural, institutional and psychological legacy of such a past. That past has conditioned people to live a life of unconscious assumptions of negativity - bitterness, anger, hostility, insecurities, blaming, intense dislike, emotional fragility, etc.

        This burdening past is the "wounded consciousness" in the now. For us to grow, we need to move out of the social framing of such a "wounded consciousness," just like we need to outgrow the agonies, miseries, deprivations, pains and tragedies of our personal lives.

        A “wounded consciousness” denies us the opportunity to accept individual and collective responsibility in the very thoughts, words and actions that we seek to blame others for. Concentrating on what has to be done i.e. responsibility and seeking to expand and create new economic opportunities and possibilities in the here and now should not be misconstrued as an attempt to minimize and undermine the painful experiences and deprivations that we have individually and collectively gone through.  

        An unlimited and unending focus on the “wounded consciousness” can give us as a people a very debilitating, weakening and limiting self-expression. This creates risks of a "grave emotional and psychological harm” to ourselves. 

        The fatal and terminal danger of a form of being human based on “wounded consciousness” is that it traps a people in a collective perpetual negativity and retributive dysfunctionality. It is a conceptual frozen humanness of "us" as perennial victims against the eternal evil "others" and a fueled and unfulfilled infinite reactivity.  

        "A grievance is a strong negative emotion connected to an event in the sometimes distant past that is being kept alive by compulsive thinking, by retelling the story in the head or out loud of "what someone did to me" or "what someone did to us." A grievance will also contaminate other areas of your life. For example, while you think about and feel your grievance, its negative emotional energy can distort your perception of an event that is happening in the present or influence the way in which you speak or behave toward someone in the present. On strong grievance is enough to contaminate large areas of your life and keep you in the grip of the ego...The past has no power to stop you from being present now. Only your grievance about the past can do that. And what is a grievance? The baggage of old thought and emotion...Complaining as well as faultfinding and reactivity strengthen the ego's sense of boundary and separateness on which its survival depends." - Eckhart Tolle, A New Earth: Create a Better Life (2005). 

        A bitter view of the world around us creates negative energy that makes us seethe with anger, high level sense of insecurity and feeling hopelessly vulnerable. Despite such wounded consciousness,political energy to achieve justice, expand existing and create new economic opportunities cannot be devoid of the power of Truth and Virtue.

        The unhealed “wounded consciousness” has "somehow simplified our condition, that it could sometimes disguise or suppress the very real conflicts amongst us" to the extent of overlooking the shocking, brutal and savage treatment of each other.   

        A sense of humanity, belonging and meaning to life with insecurities at the core has the possibility of creating stagnancy and perpetual anger instead of growth, innovation and novelty.

        If too much effort and energy is bitterly and angrily spent on wrongs committed and deprivations against us and seeking to reframe the pain, it disrupts and distracts us away from the focus on GROWTH through expanding existing and creating new economic opportunities and possibilities. This is the "What needs to be done here and now to expand existing and creating new opportunities and possibilities?"  

        Without the above question of "What needs to be done?," we are lead ourselves towards tendencies to inflict and project the same wounds, emotional scars and insecurities even against ourselves and fellow Africans. 

        As Africans, we do not have to continue debasing and degenerating our individual and collective psyche and temperament with endless anger and bitterness. Those who sacrificed their lives for our political liberation from colonial bondage and racial brutality and for inherent human dignity or worth and freedom or self-determination did not do so to make us live a life of cancerous agony, vulnerability and negativity.

        The shared tragedies and pains of our collective past should humble, inspire and strengthen us to deal with and overcome the current challenges with honour and sincerity, a sense of duty and service as an opportunity to create a positive impact in our lives and those of others.

        A shared painful past or wounded consciousnessshould also remind us that unless we are vigilant, cautious and alert, we will remain vulnerable to the degenerative and poisonous human behaviour even by seemingly well-meaning benevolence. Today in Africa, life of an African should not be so cheap especially at the hands of a fellow African.

        Across Africa, many influential voices are largely weak-willed and desensitised when it comes to the inhuman treatment of Africans by another African - religiously, ethnically or politically. Foreigners through their governments and non-State actors have been “invited” by our own indifference and inertia to the cruelty and brutality of the African political class towards their own.          

        As Zimbabweans, we should be dynamic and forward-looking to create a system of social, political and economical thinking that:
           1.     Makes us take full responsibility for the consequences, results and effects of our own actions or lack of and learning from one’s and others’ mistakes and best practices,
           2.     Unceasingly create new economic opportunities and possibilities of life for ourselves, our children and their children, infinitely,
           3.     Innovatively and creatively solve new problems and challenges and never allow ourselves to be in a comfort zone, and
           4.     Build sound, stable, credible and constantly improving national institutions underpinned by prudence, accountability and efficiency.

        History is made today while the present and the future belongs to us if we are of relentless drive for industry, revolutionary innovation, creativity and entrepreneurship anchored by honour; sense of duty or responsibility and service to cause a positive impact in the lives of fellow human beings.

        "The future depends on the choices we make today," so said Deepak Chopra, a renowned author and self development coach. Justice Thomas Troward called it “an organic connection between causes sown today and results produced tomorrow to continually germinate into greater and greater fullness of joyous life…” (‘Bible Mystery and Bible Meaning,’ 1913).

        If we have such a persistent approach to politics and economics, we will be able to move away from a stagnant economy based on a mere claim to natural resources. We need to move beyond simply trading natural resources or unprocessed products so that we vibrantly grow an upward class mobility-enhancing industrialised economy consisting of grand pillars:
           1.     Ideas - vibrant and dynamic ideas to improve, innovate and create arising out of an education system underpinned by classical liberal arts and sciences;
           2.     Industrialisation - creating and expanding the industrial, manufacturing and services capacity underpinned by entrepreneurship, innovation and productivity so that there is exporting of finished products of high standards;
           3.     Infrastructure development underpinned by public-private sector partnerships; and
           4.     Prudence - fiscally prudent government with a high level of accountability, diligence and efficiency.

        The political and economic thinking should always seek to expand existing and create new incentives for increased capital investment, manufacturing and production capacity and employment levels.

        "To reduce unemployment, the economy must create enough new (companies and) jobs to absorb entrants into the labor market and the existing out-of-work…Recall that the private sector is the main employment engine. Businesses create jobs when two conditions are met. First, extra demand for their products justifies more workers. Second, the extra demand can be satisfied profitably. There are qualifications to these generalizations (startups, for instance), but these are the basics. As for government, it's less a job creator than a job changer. It supports jobs (soldiers, teachers, scientists) by taxing, borrowing and regulating. If government taxed, borrowed or regulated less, that money would stay with households and businesses, which would spend it on something else and, thereby, create other jobs. Politics determines how much private income we devote to public services." –
        Robert Samuelson, ‘Job Creation 101’ (www.realclearpolitics.com/articles/2011/09/12/job_creation_101_111285.html), the contributing editor of ‘Newsweek’ and ‘The Washington Post.’

        An economy works best when “business and government complement one another: Business plays the vital role in economic expansion and job creation, while government oversees the environment in which business can innovate and compete…For the good of the nation, our elected leaders must now find it within themselves to pass sound laws, regulate judiciously, and put aside escalating tactical political battles.” - Jim McNerney, 'What Business Wants From Washington,' Wall Street Journal (November 1, 2011). 

        An economy is driven by 1) corporate efficiency, productivity and profitability; 2) production of new wealth and 3) the security of existing jobs and creation of new jobs. This is largely as a result of entrepreneurial creativity and innovation. The increased growth of the production of new wealth and the creation of new jobs is propelled by the quality and quantity of advancement of technology, product innovation and creativity.  

        "Research at the World Bank has found that once all of a country’s natural and produced capital is added up, they together generally constitute less than 20 percent of its actual wealth; the remaining 80 percent is intangible. What is intangible wealth? The World Bank study, “The Changing Wealth of Nations,” defines it as “human capital, social, and institutional capital, which includes factors such as the rule of law and governance that contribute to an efficient economy.”

        “Human capital is the set of skills and knowledge people living in a country have acquired. This is roughly measured by the average years of schooling per capita and a country’s average healthy life expectancy. So yes, great teachers certainly do contribute to the development of human capital…

        “Social and institutional capital is measured by the World Bank’s rule of law index. This index takes into account the extent to which citizens have confidence in and abide by the rules of society. In particular, it measures the quality of contract enforcement, strong property rights, the rule of law, an honest bureaucracy, as well as the likelihood of crime and violence, and an educated populace, that enable the process of entrepreneurial innovation and job creation in free markets....

        “Good governance underpins these things, but not all governance is good. Just as government can enable the voluntary creation of wealth, it can also impede and even destroy it.

        “Why is new firm creation lagging now? …numerous studies find that higher tax and regulatory burdens impede entrepreneurial activity which in turn slow economic growth and job creation. For example, a 2010 study, "The Economic Effects of the Regulatory Burden," done for the Swedish Agency for Growth Policy Analysis (of all places), found that while some rules are necessary for entrepreneurs and markets to function “that countries with a light regulatory burden show more rapid economic growth in GDP per capita.”

        “A 2008 study, "Government Size, Composition, Volatility, and Economic Growth," done for the European Central Bank examined the effect of government size and fiscal volatility on economic growth for developed countries between 1970 and 2004. The study finds that the bigger government and the slower the growth rate. Every percentage point increase in the share of total revenue going to government decreases overall economic output by more than a tenth of a percent. The report further noted, “Public capital formation may indeed turn out to be less productive if devoted to inefficient projects, or if it crowds out private investment.”  - Ronald Bailey, "Government Did Not Build Your Business" 25 July 2012, http://reason.com/archives/2012/07/25/build-that-entrepreneurs-government

        Vision

        As citizens, we sincerely deserve and should work towards an industrially growing, and a more engaging Zimbabwe.

        Zimbabwe as a country has a great and prestigious name. Most people are very happy to be associated with it. Zimbabwe can be a great and prestigious country. Most people want to be part of the work to make it a great and prestigious country.

        The name of the country arises out of the enduring dry stonemasonry or mortarless stone architecture, Great Zimbabwe monument, built by the 15th century Mutapa Empire, whose territory covered the modern Zimbabwe and parts of modern Mozambique and South Africa. 

        Its people tried numerous times to negotiate and later took up arms in a protracted liberation struggle to fight a colonial and racist system. Ultimately, led by trade unionists and middle class-based professionals (lawyers, teachers, medical doctors, etc), involving the sacrifices of all people of diverse races, ethnicity, religions and cultures, Zimbabwe achieved independence in 1980 following a protracted liberation effort and then a general election.

        The modern country is a now home of a diverse racial, ethnic, cultural and religious mix of people. 

        To make Zimbabwe a vibrant and dynamically country is work-in-progress requiring the active involvement of all its citizens to expand existing and creating new economic opportunities. There is nobody with the monopoly of what is best for this country and its citizens. At each time, the "public square" is the platform to engage each other reasonably.

        It is every citizen’s role, duty and responsibility to make it a country where human aspirations and hopes are fulfilled through a good quality of life, easy access to job opportunities and promotion of innovation, creativity and entrepreneurship

        The twin pillars of a dynamic and prosperous society are liberal education for self-discovery and innovation (for industrial and technological development).

        Self-discovery or liberal education develops "those capacities needed by every thinking adult: 1) analytical skills, 2) effective communication, 3) practical intelligence, 4) ethical judgment, and 5) social responsibility."

        "Zimbabwe" is a great name full of history that invokes powerful emotions and a sense of pride to those with a strong attachment and connection to it. We, the citizens of this country, can make it a vibrant and dynamically a secular and pluralist society by modern standards.  

        The construction of ancient Zimbabwe structures should be studied very closely. "The durability of ancient Zimbabwe monuments is a clear evidence of the innovation, a testament of the creativity, the willingness to experiment and the practical genius" of African builders and stonemasons. Roman architect and engineer, Marcus Vitruvius (80-15 BCE) said, "The end is to build well. Well building hath three conditions: strength (sustainability), utility (usefulness), and aesthetic effect (delight).

        "Strength arises from carrying down the foundations to a good solid bottom, and from making a proper choice of materials without parsimony. Utility (usefulness) arises from a judicious distribution of the parts, so that their purposes be duly answered, and that each have its proper situation. Beauty is produced by the pleasing appearance and good taste of the whole, and by the dimensions of all the parts being duly proportioned to each other." - Vitruvius, "On Architecture" Book 1 Chapter 3:2. 

        Vitruvius is like Imhotep, the Chief Architect to the ancient Egyptian Pharaoh Djoser (reigned c.2630 - c.2611 BCE) and the founder of civil engineering (What is Civil Engineering?) as a profession. Imhotep was responsible for the world's first known and greatest monumental stone building, the Step Pyramid at Sakkara and is the first architect we know by name. He was later to be venerated as the patron of scribes, personifying wisdom and education.

        The Great Pyramid of Giza of the 4th Dynasty Pharaoh Djoser/Khufu (named Cheops by Greeks), the largest and oldest freestanding stone structure in the world, was constructed in about 2,450 BCE, built “on the most exact astronomical and mathematical calculations” and to line up with the star belt of Orion. It came to be known as the “House of Light,” a reference adopted for the King Solomon’s Temple in Jerusalem.
          
        Imhotep is credited with the invention of authentic superstructure stonemasonry for pyramids, courtyards, temples, tombs and other buildings. Disciplines such as astronomy, sculpture, philosophy and religion were intertwined with the building, especially of stone structures.

        Architectural design and construction engineering are considered some of the oldest professions in the world and Imhotep, the first documented engineer. He was a "supervisor of that which Heaven brings, the Earth creates and the Nile brings." The worshippers of Ptah, the artificer god and the modeler of the world (whose right eye was the sun and his left eye was the moon), first displayed the art of stone working and stone building on a lower scale, especially at Abydos. Earlier the structures were made of sun dried mud bricks.

        The genesis and splendour of stonemasonry was the pyramid construction in Pharaonic Egypt, China and Central America. The best outstanding landmarks of any civilization has been its buildings and this is mostly the temples, roads, rail system and bridges. The best minds of any civilization has been the eminence of the architectural and engineering skills in the infrastructural development and the “public square.”

        The Roman architect, Vitruvius said, “the architect was a specis of magnus, conversant with the sum of human knowledge and privy to the creation’s underlying laws. Paramount among these laws was geometry, on which the architect was obliged to draw in order to construct temples by the help of proportion and symmetry…” 

        Architecture is an art and skill to "construct according to a design and purpose, and to organize in proportion and symmetry." It is not by accident that modern China has engineers at the centre of its political system. 

        The mentor of Cecil John Rhodes and English art critic and social thinker, John Ruskin (1819–1900), in his work, 'Seven Lamps of Architecture,' argued that the laws of architecture are moral and chivalric laws, as applicable to the building of character as to the construction of cathedrals. He found those seven laws to be Sacrifice, Truth, Power, Beauty, Life, Memory and Obedience

        Ruskin further said Life is happiness, Faith is acceptance, and Creation is continuance.           

        In the 18th century, the term "civil engineering" was coined after the construction of the Eddystone Lighthouse (Rame Head, UK) by John Smeaton between 1756-1759.

        Civil engineering is defined as "a professional engineering discipline that deals with the design, construction, and maintenance of the physical and naturally built environment, including works like bridges, roads, canals, dams, and buildings. It is the application of physical and scientific principles, and its history is intricately linked to advances in understanding of physics and mathematics throughout history."   

        Civil engineering or construction of buildings using rough stones dug from the quarry in their natural state – rude, unformed and unpolished. "Such stones possess innate qualities of strength, solidity and everlastingness. It is in this rude and natural, unformed and unpolished state, that it is hewed and squared by appropriate working tools for use on a building under construction. The sides must be right angles to each other produced by chiseling some projecting corners and knobs so that it becomes a rectangular stone block, known as a rough ashlar. A rough ashlar is hard stone that has been sculpted to be a partially perfect stone. It is then worked into due shape for a place on a building until it becomes a perfect ashlar. 

        "Human life is best considered a rough ashlar or a crude block of stone from the quarry of elemental nature. The rough ashlar is emblematic of humanity’s natural state – ignorant, uncultivated and vicious but with the internal qualities of a perfect or noble character. The quarry represents the limitless and boundaryless human nature and endless opportunities. The crude blocks need skilled craftsmen to labour it - squaring, polishing and transforming them into objects of beauty and splendour."

        Together the "polished and transformed" stones make a building of splendour. Likewise citizens who are of transformative characters build a nation that is vibrant and dynamically a pluralist society

        Ancient Zimbabwe was a product of civil engineering and modern Zimbabwe also needs exactly the same principles of innovation, creativity, experimentation and practical genius of its people. Modern Zimbabwe needs the mind of an architect and engineer guided by the principles of strength (sustainability), utility (usefulness) and beauty as pronounced earlier.

        We therefore should build a Zimbabwe that celebrates, enhances and protects innovation, creativity, entrepreneurship and enterprise. In turn this expands existing and creates new capital or wealth, additional revenue for the government, and new jobs in a country currently with such high unemployment and a growing young population. 

        We should offer our undivided attention and heartfelt service to a Zimbabwe that GROWS through expanding existing and creating new economic opportunities and possibilities in life.

        A Great Zimbabwe is rock solid in its efficiency and fiscal prudence and focuses on important public matters to make its citizens strive and thrive on their own so that the State does not become a nanny or paternalistic.  

        As we wish and hope for a Great Zimbabwe, we will relate with our country and fellow human beings through "honour, duty and service"!

        The love for Zimbabwe and for it to be vibrant and dynamically a pluralist country is affectionately substantial and genuine. 

        Paraphrasing Max Heindel (1865-1919), we should hail the flag and national anthem of Zimbabwe with joy, enthusiasm and passion and stand up for the greatest good in Virtue and Truth because it awakens in our breasts the tenderest feelings for home and our loved ones.

        The flag is a symbol of all the things which we hold dear. Our innermost and tenderest feelings of belonging should be awakened by Zimbabwe’s name, flag and national anthem. The noblest impulses to be part of the efforts to have Zimbabwe to grow, rise in triumph and glow should be stirred in us to be active citizens.

        This is because it is the duty of every active citizen to be part of a solution for the various challenges we face in our lives and communities in Zimbabwe.

        We should be driven by a moral imperative - a high sense of honour or integrity in the work we are involved in at any one time; dutifulness or responsibility to what is expected of us with fervency and strong eagerness; and better and sustainably improving standards of service for those relying on our work.   

        We should build Zimbabwe to be Great and we should effortfully and industriously work for a country that GROWS through expanding existing and creating new economic opportunities and self-determined possibilities in and about life. 

        As citizens, let us individually commit and pledge ourselves by saying: "I promise and vow loyalty and service to my country in every laudable pursuit and I will always be an active citizen for the country’s greatest common good."